Oct
28th
Wed
28th
Similarly, Mad Men underexploits its setting in the advertising industry, always a fun business to portray, in favor of emphasizing relationships. In the pilot episode set in 1960, for instance, Don Draper is proclaimed a genius by his clients and colleagues for dreaming up a new slogan for Lucky Strike cigarettes: “It’s Toasted.” In reality, a lame phrase like that would have been laughed at in 1960. Lucky Strike’s “It’s Toasted” slogan actually dates to 1917.
