Jan
29th
Thu
29th
Denny’s is making its Super Bowl debut in the third quarter of the game. The ad is narrated by Burt Reynolds and pokes fun at the candy-coated sugary breakfasts served by competitors. Nobody likes a rat. Especially mobsters. The teaser spot opens in a diner where three mobsters discuss taking care of Benny, a man with a big mouth. Just as the conversation takes on a serious tone, a waitress comes to the table with a can of whipped cream to decorate the head mobster’s breakfast. “On Sunday, February 1, Denny’s will bring dignity back to breakfast,” concludes the teaser ad, seen here. Because who can take a mobster seriously when his pancakes have gumdrop eyes and whipped cream hair?
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What have I been wasting time on all my life? I LOVE reading these deadpan descriptions of what must be hilarious ads. Writing these up seems like a legitimate art to me. More legitimate than painting, at least.
